What Exactly are Online Casino Loyalty Programs?

The majority of online casinos now offer their customers some form of loyalty program, designed to reward loyal players with a variety of prizes as they continue to stick with the casino. Unfortunately, not all loyalty schemes are created equal and the way they work can often be confusing. So, to ensure you are loyal to a casino that truly deserves your patronage, here is our breakdown of everything you need to know about online casino loyalty programmes.

Bonus Points

Most loyalty schemes provided by online casinos are based upon a bonus points system and are quite similar to the loyalty schemes you’ll find in supermarkets. In most cases, a player can earn bonus points depending on how much they deposit into their casino account as well as how much they wager. For instance, an online casino may offer their customers 1 bonus point for every £10 they wager on games.

As the player continues to bet on the site, the points are collected in their account, just like their winnings. Over time, loyal players will earn enough bonus points to turn them into pre-specified rewards. Do make sure to check whether this happens automatically or whether you must convert the points manually as it would be a shame to miss out on the rewards.


So, what are the rewards a loyal player can exchange their bonus points for? More often than not, bonus points will be converted into bonus cash that exists solely in your account. That is, you can wager the bonus cash on any game you like and will hopefully win some real cash, but the bonus itself cannot be withdrawn.

Other casinos offer more than bonus cash, though, sometimes even offering holidays, merchandise and other prizes.  For example, pocketwin, an online casino that is known for enabling customers to make a casino deposit by phone bill, offer loyal customers a variety of rewards including cash, hampers, a go at bungee jumping, spa relaxation days, skydiving trips, Ferrari driving experiences and much more.

However, whilst pocketwin rewards players based on their amount of points, some other casinos will offer specific rewards depending upon which level in the loyalty programme you find yourself on at the time.


When a new customer joins an online casino, they will usually enter the brand’s loyalty programme at the bottom level. As time passes and they continue to play on the site – thus earning more points – they can work their way up through the loyalty programme to reach higher levels.

The higher you are in the loyalty scheme levels the more benefits you are bound to see and receive. For instance, you may earn more points for every £10 you wager or you may receive better rates when you convert your points into rewards. You may even be rewarded with better, exclusive deposit bonuses, faster withdrawals, more monthly bonuses, cashback on losses and so on.

In most cases, anyone who reaches the highest level in an online casino’s loyalty scheme is known as a VIP player, though you can only reach this level through an invitation sent by casino management. As a VIP player, you receive the most benefits and the highest rewards, but getting there can take a long time. If you’re a new player you’ll have to make use of betting promotions like the ones found at FanBet.com for example.

Although these are the most common features of an online casino loyalty program, you may find some variations depending on your site of choice. To ensure you are loyal to the casino that deserves your support, always make sure to read the rules as well as the terms and conditions before making a commitment. Once you’ve found a loyalty program that will benefit you, on a site that you can see yourself playing on regularly, and then you can simply play on watch the rewards come rolling in.